"RISE TO THE OCCASION" RADIO
RISE TO THE OCCASION: Lazy Eye
This radio campaign featured actor/comedian Owen Wilson as Michelob Light’s guru who offered advice on everything from defective dating to social stereotypes. True to form, his enlightened wisdom came wrapped in a smarmy, slightly self-serving package. To accurately capture his trademark voice, I did extensive research (a.k.a. watched the Wes Anderson film library) and studied Wilson’s impeccable delivery of dry wit.
Definitely one of my favorite projects!
Type :60 Radio, On-Air, Campaign