"THE WINE THAT SINGS" RADIO
This spot was inspired by Louis Prima. Like Ruffino, he’s Italian, playful and charismatic. Best of all, his style is perfect to reflect the lively taste of Lumina Pinot Grigio.
I wrote lyrics to be sung in a style similar to his, and worked with a music house to create a swingin' sound to accompany the lyrics. We found a vocalist with the right amount of energy and pizzazz. And ultimately, the song came to life as this upbeat, toe-tappin' radio spot.
I absolutely LOVED working on this spot. Music and writing are two of my favorite things.