MICHELLE SPENCER

writer/editor

MICHELLE SPENCER

MOËT & SKYY – SOCIAL MEDIA + MOBILE

SEND A MOET "KISS" VIA MOBILE BARCODE

COLLABORATIVE STORYTELLING VIA TWITTER

TEXT TO RECEIVE DRINK RECIPES FROM "GINGER"

Everyone is on Facebook. Even my dad. (Sadly, I’m one of his five FB friends.)

And the fastest way to INSTANTLY get the word out about films/bands/gadgets/politics/dating/drinking/donuts/donkeys/whatever you’re thinking at the moment? Tweet it.

As far as texting goes… Sure, I could talk about it. But statistically, more people are texting than talking nowadays.

With these means of connecting so widespread and in such high use, they are mandatory tools to enhance consumers' engagement with brands.

For Moët, our “Building the Legend” promotion invited moet.com visitors to add a Tweet to help create a legendary story. On-premise, we encouraged guests to buy their friend a flute of Moët by texting a friend’s mobile number to a phrase so that a bar code worth one complimentary glass Moët would get sent to their friend’s phone.

To launch SKYY Ginger, bathroom mirror clings at upscale accounts, table tents and other POS enticed men (and curious women) to text Ginger for a good time. Then “Ginger” would send timed, provocative text responses that provided simple SKYY Ginger cocktail recipes.

Guess who got to write these flirty messages?

;)


  • Type Tweet and Text Promotions

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