Nick Cannon relays to the audience how, from the very beginning, he has continuously pushed himself to be better than he was the day before, much like the Honda Civic. I wrote this script from his point of view–designed to inspire and challenge viewers, while aligning his story with the 2013 Honda Civic.
Result: More than 1 million video views in less than 3 weeks. Increased Facebook engagement by 532%, 280% on Twitter, and 122% on Instagram.
Type 2-minute viral video/:60 TV spot