MICHELLE SPENCER

writer/editor

MICHELLE SPENCER

HONDA CIVIC

Nick Cannon relays to the audience how, from the very beginning, he has continuously pushed himself to be better than he was the day before, much like the Honda Civic. I wrote this script from his point of view–designed to inspire and challenge viewers, while aligning his story with the 2013 Honda Civic.

Result: More than 1 million video views in less than 3 weeks. Increased Facebook engagement by 532%, 280% on Twitter, and 122% on Instagram.


  • Type 2-minute viral video/:60 TV spot

Up Next:

LIVESTRONG