The 2017 homepage for Vanity Planet…
Featuring a carousel of slides
that align young women’s New Year’s resolutions
from feeling comfortable in your own skin to traveling more
to various top-selling VP beauty products.
Several emails were sent out per month that tied Vanity Planet products
to relevant events in Millennial ladies' lives.
Digital agency Lucid Fusion (who managed Vanity Planet’s website, email campaigns, and all of their social advertising) helped VP kick off 2017 with an eye-catching, new look for their homepage. As the writer for these pieces, I aligned New Year’s resolutions with various VP beauty products, but spun them in a way that spoke to our target–Millennial females. Adrienne Williamson was the talented designer on this project.
Role Senior Writer
For Vanity Planet